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Turn Up The Vivid Volume

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Mar 282019
By Lisa Haynes
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Go brighter (and bolder) for summer with a new vivid hair colour

If you haven’t already joined the vivid hair colour camp, it might be on your agenda this summer. The onset of lighter nights and warmer weather seem to make us all more adventurous with coloured hair. So, if you haven’t already amped up your colour, it’s time to get inspired.

Our colour pros are on hand to help you choose your new vivid hair colour for SS19. And, more importantly, keep it for longer.

Time to book in with your colourist for a vivid hair revamp for summer? Stand by for another date in your hair diary… Matrix has an exciting new colour care launch coming up, designed especially with vivid hair colour in mind.

New vivid hair, and colour care to go with it… Sign us up for happy hair days!

SUMMER FRESH VIVIDS

Not to be underestimated, vivid hair colour services are hot right now and people aren’t afraid to be experimental at the backwash.

Need some vivid colour inspo before you take the plunge? Corals, yellows and oranges could be your go-to colours but if in doubt, check out the wash of colours you might see in a beach sunset for inspiration.

THINK PINK

Love girly colour? It’s official, the fashion world is currently obsessing over pink hair for 2019. It was the hair colour palette on repeat on the SS19 runways with bubblegum shades sweetening up backstages.

“Pinks and lilacs are everywhere for spring, and coral is sure to be huge for summer” says Ria Kulik, Artist Educator for Matrix. “We’ve already been transforming a lot of our clients in the salon to warmer shades of pink on top of worn-out blondes.”

If pink isn’t for you, go for lilac coloured hair. Ria says: “Lilac is ideal for those who like their shades to be a bit cooler, or someone who likes the idea of pepping up their colour, but maybe pink isn’t for them.”

GO SOCOLOR CULT

With SoColor Cult now on the scene, vivid colour that’s super-cool and super-bold isn’t far away. Think high impact colours like Flamenco Fuchsia, Sparkling Rose and Royal Purple.

Ria says: “SCC is an exciting new movement for colour. It’s really pushed limits in the way hairdressers are now colouring hair.” The 12 vivid shades all tap into SS19 trends, whether you want colour pop brights or lived-in sunset pastels – you can be as daring as you like...

“All the neon bright colours have got me excited this spring, purely for the fact people are expressing themselves in such a new way – big, bold and not sorry,” Ria says.

UP YOUR VIVID GAME

Considering a braver, bolder colour for spring/summer season? Here’s how to get vivid hair colour that turns heads (and stays vivid), with hints from our top Matrix hair pros.

  • LOOK FOR TREND INSPO: “Follow inspirational colourists and salons on social media to find hair colours that catch your eye from all over the world,” says Ria Kulik.

  • UP YOUR COLOUR CARE GAME: “Strong, healthy hair is the key to beautiful vivid colour. Use Bond Ultim8 wherever possible and invest in a good haircare regime,” Ria advises.


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