SoColor CultPlay with all the colours of the rainbow! SoColor Cult stays true to tone with our first pure violet dye, meaning your vivid services don’t change shade between visits.
SoColor Cult is a semi-permanent technology, ideal for vivid colour after bleaching. A conditioning formula optimal for long-lasting vivid colour.
The Pixel perfect no-bleed application allows precise techniques for the best results and thanks to maximum pigment deposit, it washes of clear. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.