SoColor and SoColor Sync have been reformulated and are now pre-bonded— they are the products you know and love but just made better. The new formulas work harder than ever before, so you are free to colour with confidence! Damage is the #1 concern for clients when it comes to having their hair coloured, but the new new Matrix pre-bonded formulation ensures optimal condition of the hair throughout the colouring process. Our Matrix values are centred around creating uncomplicated, high-performance solutions for all styles and all hair types. A truly inclusive brand, our products empower every hairdresser to colour with confidence. We are constantly evolving and innovating our SoColor and SoColor Sync offering, keep reading to find out everything you need to know about our updated formulas and why you and your clients will love them.