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Meet The SOS Rinse You Really Need To Know About

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Nov 152018
By Lisa Haynes
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Give coloured hair a head-start in the salon with this new backwash hero

If you haven’t considered a deep treatment for a while, it might be time to revisit the salon menu… Biolage’s latest innovation is a post-colour ritual that the hair pros can’t stop raving about, thanks to its pH balancing prowess. Meet R.A.W Color Care Acidic Milk Rinse.

Yes, it’s 98% natural origin and the smoothie-like bottle looks good enough to drink, but it also delivers powerful, professional results for those in the coloured hair club.

Intrigued? Read on to see what this new salvation of colour can do for your hair…

WHAT IS IT?

It might sound super-science-y but Milk Rinse is a clever ‘sealing rinse’. As it’s a professional product only, you’ll need to add on the deep treatment as part of your colour appointment. It’s applied evenly to towel dried hair after your shampoo and before your conditioner, so it’s a convenient addition to your regular colour service.

The treatment is called the Biolage Wellness Post-Colour Ritual, so look out for it at the back bar.

SO, WHY DOES MY HAIR NEED IT?

A large amount of people who have their hair coloured experience colour fade. When you’ve achieved the colour of your dreams, there’s nothing more frustrating, right?

Milk Rinse helps protect against damage and colour fade, and boosts shine. Who doesn’t want that? Following your Milk Rinse treatment, hair has twice the strength and is six times smoother, so it’s a no brainer for healthier-looking coloured hair.

HOW DOES IT WORK?

Milk Rinse restores and seals the appearance of the hair cuticle. That means your hair looks more vibrant and shiny, for longer. But don’t just take it from us…

Paul Falltrick, Matrix & Biolage Artistic Director UKI says: “Biologe R.A.W Color Care Acidic Milk is a must. When the hair has the right pH, it feels amazing with shine and smooth cuticle. Once you use this treatment, you will see and feel the hair has shifted without that unnatural feel.”

HOW HAPPY ARE MY HAIR CUTICLES?

You may not even know your cuticles are sad, but chances are if you colour your hair, they might be! Hair colour is alkaline to open the hair fibre and deposit the colour molecules into your hair – that means your hair cuticle is compromised and more prone to damage. Cue the sad face.

Milk Rinse will help rebalance your hair's PH. After colouring, your hair benefits from acidity and conditioning ingredients and you’ll end up with a smooth, healthy-looking cuticle. Cue happy face.

THE MILK RINSE LOWDOWN

All you need to know about R.A.W Color Care Acidic Milk Rinse in 15-seconds flat:

  • It’s a professional-only product so book in at your salon, pronto
  • Suitable after every colour service because of its gentle nature
  • 98% natural origin, so no hidden nasties
  • It’s vegan-friendly
  • Absolutely no/zero/zilch silicones so you get a natural feel


Show us your Milk Rinse hair colour selfie and tag @Biolage and #liveRAW


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