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Join the Brights Brigade

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Vivids just got reinvented. Here’s how to get on board with brights for this season

Forget the Halloween costume this autumn, and use your hair colour to express yourself. SOCOLOR Cult takes all the scariness out of colouring your hair with the coolest range of vivids, ever.

We’re switching out the ‘Trick or Treat’ dilemma this year for the pretty easy decisions you can now make on your hair colour... SOCOLOR Cult puts you in control of your on-trend tone. No tricks, just vivid colour treats.

Time to get #socolorful

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FLIRT OR COMMIT?

SOCOLOR Cult hair colour isn’t just for one season. In fact, you can wear it as long as you like thanks to the two colour longevity options…

FLIRT: If you’re a chameleon when it comes to colour and like to switch up your shades, try SCC’s direct dye (semi). Because the colour sits on top of the cuticle, you’ll get a super-vibrant finish.

COMMIT: If you’re true to your vivid shade and you’re sticking to it, go with SCC’s tone-on-tone (demi) to up the longevity of your colour. Because this colour absorbs into the cuticle, you’ll get longer-lasting results.

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FUN OR FIERCE?

There’s the hair colour that turns heads when you walk into a room (fierce), and then there’s the hair that people can’t stop gazing at close-up (fun). Which one are you…?

FUN: You like a colour that’s playful and wearable but isn’t super-bright. Think deep red rather than fire engine red. Dialling down a couple of levels will give you a rich, luxe tone.

FIERCE: So you want statement colour? SOCOLOR Cult is as bold and vivid as you want it to be. From Lucky Duck Yellow to Mermaid Teal, SCC’s pigment deposit power will give you the most vibrant vivids on the block.  

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DARK OR LIGHT?

Yes, Halloween season is all about the dark side but SOCOLOR Cult’s versatility means you can cover off the entire spectrum with the infinite palette – including vibrant greys or sorbet pastels.

DARK: Add depth to dark hair with a pop of vivid colour. If you love your uber-dark hair, pre-lightening sections and toning with an on-trend colour like ultraviolet is subtle but still mysterious.

LIGHT: How to get hair that’s so light it’s practically iridescent? Combining SCC’s pinky pastels and grey tones like Disco Silver and Marble Grey will give you an almost holographic light look.

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YOUR SEASONAL SHADES, SORTED.

Want some inspiration for fall? Halloween or bonfire night, check out these seasonal shades to match the mood:

YOU WANT: WICKED GREEN

Who said green hair was for witches? Try SCC’s Clover Green for a fresh take on vivid green. If you don’t want all-out Elphaba emerald green, go for a mermaid mix that combines multiple shades but keeps green as the dominant tone. Bewitching!

YOU WANT: PUMPKIN SPICE

It’s little wonder orange and yellow tones are on repeat in hair colour right now. Wear them in autumn/winter and they can add instant warmth to any look. Go fierce with a fire melt look that seamlessly blends a trio of fiery orange and yellow tones, like Orange Alert to create a spicy pumpkin-inspired shade.

YOU WANT: FIREWORK PURPLE

Jewel tone hair is ideal if you want your hair to be as effervescent as a peony firework. Turn up the vibrancy with a rich indigo-meets-pink colour. Colour melting is ideal if you want darker indigo roots, like Royal Purple, that transforms to Flamenco Fuchsia on the ends.


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