Matrix Blog

Jamie Stevens on Sugar Shine

Apr 112016
Jamie Stevens is the ultimate retail guru. Jamie has been nominated for HJ’s British Hairdresser of the Year for four years running. He is an icon, and as such, we were keen to see what he thinks of our new Sugarshine products

Q: Why do you think shine is the number one hair desire?

J: Hair shine is a sign of health, beauty and vibrance. When your hair glows, you glow too. What’s great about hair shine is that it suits all women, no matter what their age or hair type. When you’re young, you want glossy hair, and as you age, that hair desire remains the same, as it makes you look younger.  

Q: What do you think makes Biolage Sugarshine so unique?
J: The sugar!! It’s such a fantastic product range that has been inspired by skincare. Traditionally, shampoo and conditioner has used silicone to boost shine, but this adds weight and build up. By introducing sugar into the regime, and taking out the silicone, Biolage SugarShine has changed the way we can achieve shine for the better. Sugar is a natural humectant that prevents moisture loss and buffs away dry dullness. Now you can reveal the shine rather than coat it. 

Q: What is your favourite Biolage Sugarshine product?
J: The SugarShine Polishing Scrub is my favourite, although of course they’re all essential to the haircare regime and to get your hair looking its best. The Scrub is my favourite because it’s so unique to the market. You can actually see and feel the sugar crystals, and they gently scrub away any impurities. It also smells delicious. 


Q: Why is it important to use a scrub as part of your hair routine?

J: The Biolage SugarShine scrub cleans your hair, making it the ideal canvass for your artist to work on. It gets rid of any build up which is essential when you want to rework and remould the hair. It is a great pre-shampoo treatment which should be gently applied to damp hair in small sections in a stroking manner from root to tip. For the best result, it should be followed with the SugarShine Shampoo and Conditioner. 

To learn more about the new range, click here

Fine-Hair Matrix Shine

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