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5 Reasons Why You’ll Want to Start Using SoColor.Beauty, Pronto!

amy lawrenson.jpg
Feb 262020
By Amy Lawrenson
We’ve listed out the 5 reasons why you’re set to fall hair over heels for SoColor.Beauty.

SoColor.Beauty, the permanent colour range from Matrix, is simple to use, great value and leaves your clients with hair that is super nourished and healthy-looking. What more could you want? If you’re thinking about switching hair colour brands, let us introduce to the professional option we think is the best on the market… Okay, we may be biased but below we’ve listed out the 5 reasons why you’re set to fall hair over heels for SoColor.Beauty.

1.       SoColor.Beauty is Simple!

The last thing you want is a complicated hair dye system. Which is why we ask: why use 3 tubes, when you can use just 1? SoColor.Beauty makes your job as a colourist a breeze. Hair lightening always exposes unwanted warmth but our pre-blended bases and pre-adjusted tones, which are specific to each colour level, guarantee a swatch-perfect and consistently beautiful result every time. 

“SoColor.Beauty is super easy to work with – it really is mistake-proof! The colour always comes out looking great and the grey coverage is amazing, too!” says Matrix Artist & Salon Owner, Michael Convey

2. SoColor.Beauty Cares for Hair!

We’ve all been there, a nervous client worried that a colour treatment will damage their strands. With SoColor.Beauty, you can put their fears at rest as every tube contains 35% conditioning ingredients including hexaforce polymers to lock in colour; ceramides and catonic polymers to soften and smooth strands; as well as jojoba oil to nourish the hair and boost your client’s tresses with plenty of shine. Great colour and healthy hair equals happy customers that want to return time and again. 

3. SoColor.Beauty Is Incredible Value!

With SoColor.Beauty you’ll be able to squeeze more out of every tube because we believe that offering quality colour to your clients doesn’t need to break the bank! Each SoColor.Beauty tube is a huge 90ml and that means you can get two applications out of every tube, giving you and your clients amazing colour at an amazing value. “SoColor.Beauty always delivers great results… As an independent stylist, value is really important for me – so the 90ml tube makes a real difference!” says Carole Ritchie, Matrix Educator & Independent Stylist.

4. SoColor.Beauty Comes With a Support Network!

With a team of 70+ artists and educators, available in over 100 education hubs across the UK and Ireland, you have all the support you need. And with over 500 courses running every year, it has never been easier to switch to SoColor.Beauty! As well as that, if you become a Matrix customer you’ll receive customer call centre support, next day delivery, click and collect, as well as a handy bespoke business consultation. 

5. SoColor.Beauty is Trusted!

SoColor.Beauty has been a trusted professional hair colour go-to in the industry, from beauty students to global stylists and independent salons to award-winning salons, for 40 years. Join us today!

Click through to find out more about SoColor.Beauty, and our range of fantastic shades!

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