FIND A DISTRIBUTOR
FIND A SALON
New! SoColor Pre-Bonded
Try new Pre-Bonded Neutrals
Professional Care Ranges
See All Hair Concerns
Discover New Total Results
Keep unwanted undertones at bay with Brass Off
Discover All New Trends
Explore All Blogs
Discover More Hair
Transform hair without fear of damage
Get the look: Brunette Balayage
Education for every stylist
Check out our latest courses
Join the club
Cleanses to help protect against fading and extends the life of your colour vibrancy.
Nourishes and moisturises dry hair.
Colour depositing formula neutralises brassy tones
Our green shampoo helps to neutralise unwanted red undertones.
Deeply hydrating green conditioner which enhances manageability.
So Silver® neutralises brassy warmth and eliminates yellow tones.
So Silver System Conditioner takes blonde and grey hair from brittle and dull to supple and luminous through targeted hydration and imparting a glossy shine to every strand.
So Silver enhancing mask is a blue-based silverising treatment that adds cool dimension to blonde hair and silverises grey hair.