• LOOKS AND RESULTS
• BALAYAGE
• BLONDE HAIR
• BROWN HAIR
• VIVID HAIR
• RED HAIR
• HIGHLIGHTS
• PASTEL HAIR
• METALLIC HAIR

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• PRODUCT TYPE
• PERMANENT
• DIRECT
• TONE ON TONE
• GREY COVERAGE
• LIGHTENING

• RANGES
• SOCOLORBEAUTY
• SOCOLOR CULT
• COLOR SYNC
• COLOR INSIDER
• LIGHT MASTER
• BOND ULTIM8
• COLOR GRAPHICS
• VISI COLOR

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Discover Cool Balayage

Explore SoColor Cult

• PRODUCT TYPE
• SHAMPOO
• CONDITIONER
• HAIR MASKS & TREATMENTS
• LEAVE-IN STYLING

• HAIR CONCERN
• DRY HAIR
• DAMAGED HAIR
• FINE HAIR
• COLOR ENHANCEMENT
• COLOR TREATED HAIR
• SPLIT ENDS
• BREAKAGE
• FRIZZY HAIR

SEE ALL HAIR CONCERNS

• TOTAL RESULTS RANGES
• BRASS OFF
• RE-BOND
• KEEP ME VIVID
• MOISTURE ME RICH
• SO SILVER
• SO LONG DAMAGE
• HIGH AMPLIFY
• COLOR OBSESSED
• HELLO BLONDIE
• MEGA SLEEK

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Kick Brass with Brass Off Blue Shampoo

Discover the So Silver Range

• WHAT'S NEW
• JOIN THE CULT
• BALAYAGE TRENDS
• BRILLIANT BALAYAGE
• BLUSHING BLONDES

DISCOVER ALL NEW TRENDS

• MOST READ BLOGS
• FIGHT THE FRIZZ
• BLUE VS PURPLE SHAMPOO
• BRUNETTE BALAYAGE
• BLOWDRY LIKE A PRO

EXPLORE ALL BLOGS

• PROFESSIONAL TIPS AND ADVICE
• FIX BRASSY HAIR
• BLOWDRY LIKE A PRO
• MAINTAIN YOUR BALAYAGE

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This Season's Balayage Trends

The Secret to Brilliant Balayage...

• COURSES FOR YOU
• 1.HAIR DISCOVERY
• 2.HAIR FOUNDATION
• 3.HAIR DISCOVERY
• 4.HAIR MASTERY
• FIND THE COURSE NEAR YOU

WHICH COURSE SHOULD YOU TAKE?

• TIPS TO GROW YOUR CAREER
• SALON EXPERIENCE
• SOCIAL MEDIA SAVVY
• HAIR LINGO
• SALON OF THE MONTH
• BUILD SALON WEBSITE

• MEET YOUR MATRIX ARTISTS
• ASHLIEGH HODGES
• DESMOND MURRAY
• MICHAEL CONVEY
• RIA KULIK

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