What are consumers searching for in beauty right now? Natural products that are good for hair, good for you, and good for the planet. It’s official: natural haircare has a growing sustainable-conscious clientele.
Here’s why it’s cool to be conscious…
NATURAL HAIRCARE IS IN DEMAND
The natural haircare market is not be underestimated…
“In this ever-changing world, sustainability is everything and every little helps,” says Karen Thomson, Matrix & Biolage UKI Guest Artist and owner of KAM Hair and Body Spa.
“Consumers are becoming more aware of how sustainability can help the environment and more interested in vegan and sulphate-free products because of this.”
Another big driver of the natural haircare market? Generation Z, who are more vegan-orientated than most.
WHY GO NATURAL?
So, who’s most likely to covet a bathroom shelfie packed with natural, environmentally friendly products?
The message has caught on that if chemical nasties are bad for complexions, the same principle can apply to your scalp and haircare.
Being more environmentally conscious is another big pull for the naturals market and the beauty industry needs to change how they consume our products in the future and be more sustainable.
COOL, CONSCIOUS HAIRCARE
Biolage is a brand that’s pioneering both sustainability and the natural movement with recycled packaging and plant-based, vegan-friendly ingredients.
Step forward Biolage R.A.W - the vegan-friendly game changer of professional haircare that strikes the balance between nature and performance. Think powerful formulas with natural origins. Oh, and it looks pretty cool on your bathroom shelf, too!
“Biolage R.A.W is a great benefit for anyone that wants to go natural,” says Lee Pearce, Matrix & Biolage UKI education Development Manager. “The products create an experience for clients that’s sensorial and indulgent – but very natural.”
Check out the three Biolage R.A.W ranges for yourself and embrace your au naturel side:
Help transform dry, dull hair using natural ingredients like coconut oil, honey and quinoa husk, and kaolin clay.
Help restore shine to stressed, sensitised hair using natural ingredients like yucca, goji berry, coriander oil and kaolin clay.
Helps to purify flat, fine hair without harsh stripping using natural ingredients like black sesame, grapefruit, kiwi and kaolin clay.
BiolageBiolage R.A.W. Nourish Shampoo
BiolageBiolage R.A.W. Nourish Conditioner
BiolageBiolage R.A.W. Re-Hydrate Mask
BiolageBiolage R.A.W. Recover Shampoo
BiolageBiolage R.A.W. Recover Conditioner
BiolageBiolage R.A.W. Re-Hab Mask
BiolageBiolage R.A.W. Uplift Shampoo
BiolageBiolage R.A.W. Uplift Conditioner
BiolageBiolage R.A.W. Uplift Re-Bodify Mask