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The Wonder Rinse That’s Set To Revolutionise The Backbar

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Nov 152018
By Lisa Haynes
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Coloured hair is about to get happier with this new post-colour ritual

There’s a new product at the back bar – and it’s already giving colour clients instantly healthier-looking hair. Introducing Biolage’s new sealing rinse that’s natural but delivers professional results.

“Great product equals healthy hair equals beautiful hair,” says Lee Pearce, Matrix & Biolage UKI Education Development Manager. “The R.A.W Color Care Acidic Milk Rinse almost resets hair.”

Time to discover the new post-colour hero of the back bar. Expect an orderly queue…

Meet The Milk Rinse

So why is it the back bar treatment of the moment? R.A.W Color Care Acidic Milk Rinse conditions, softens and gives manageability - plus, it’s vegan-friendly and 98% natural origin. The gentle but effective formula is enriched with amine (derived from the brassica plant), tartaric acid (derived from grapes) and coconut oil.

Clients who experience the Biolage Wellness Post-Colour Ritual can expect their hair to be twice as strong and six times smoother. In short, it’s a convenient add-on for healthier-looking coloured hair.

“Great product equals healthy hair equals beautiful hair,” says Lee Pearce, Matrix & Biolage UKI Education Development Manager. “The Milk Rinse almost resets hair.”

Milk Rinse Step-By-Step

The Biolage Wellness Post-Colour Ritual is quick and convenient, with the professional-only Milk Rinse applied after shampooing and before conditioning. Here’s our six step system:

1. Consult

Carry out a full hair consultation. The product is suitable after every colour service so you can reassure even your most regular colour addict clients.

2. Cleanse

- Rinse the colour. Take R.A.W. Color Care Shampoo, apply to wet hair, and massage into lather, then rinse.

3. Seal

- On towel-dried hair, directly apply R.A.W. Color Care Acidic Milk Rinse from roots to ends and distribute evenly.

4. Hydrate

- Apply R.A.W. Color Care Conditioner evenly along the cuticle and massage the scalp in small circular motions for 1-2 mins, then rinse.

5. Protect

- Help protect against heat damage by applying R.A.W Heat Styling Primer to damp hair then blow-dry.

6. Results

- Let your clients soak in the impressive strength and shine from the Biolage Wellness Post-Colour Ritual. Results are visibly immediately.

What Do Hair Pro's Say?

Our Biolage hair insiders have been trialling the Milk Rinse and it’s already become a new back bar favourite. Here’s the pro take on Biolage’s new hair rescue:

R.A.W Color Care Acidic Milk is a must. When the hair has the right pH, it feels amazing with instant shine and smooth cuticle. Once you use this treatment, you will see and feel the hair has shifted without that unnatural feel.” - Paul Falltrick, Matrix & Biolage Artistic Director UKI says:

“The new R.A.W Color Care Acidic Milk Rinse works to reset your client’s hair. It helps restore the pH balance to your hair after a colour service, so you end up with the most amazing smooth, soft feel to any head of hair – plus it gives the best protection for coloured tresses.” - Lee Pearce, Matrix & Biolage UKI Education Development Manager.

The Milk Rinse Lowdown

All you need to know about R.A.W Color Care Acidic Milk Rinse in 15-seconds flat:

  • It’s a professional-only product so encourage your colour clients to book in during their appointment
  • Suitable after every colour service so you can assure clients on consultation
  • 98% natural origin, so no hidden nasties
  • It’s vegan-friendly
  • Absolutely no silicones so your client can expect a natural feel

Show us your post-Milk Rinse results and tag @Biolage and #liveRAW



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