Matrix Blog

Live R.A.W. this February with Biolage R.A.W. Styling

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If after cocooning this January with Biolage R.A.W, you wish to preserve your natural beauty a little bit longer yet experimenting new styling aids for extra humph and shine on Valentine’s Day, you are in for a treat! After months of begging our labs to develop performing green styling products, Biolage R.A.W finally introduces in the UK- after its huge success in the US- its playful, colourful and multi usage stylers to boost your confidence by enhancing your true natural beauty. Because all we truly care about is your R.A.W beauty, with this true naked touch range.

Bottled up in irresistible post-consumer recycled packaging, the formulas are up to 99% natural and 99% biodegradable. Whether you have fine, dry or frizzy hair, Biolage R.A.W got you covered.

Our first hero product is the smoothing milk’s formula, with its gorgeous clean 99 % natural. This milk bottle-like packaging is the perfect companion for our Biolage R.A.W Nourish family. Its honey and oat formula is perfect for blow dry or air dry, it will leave your hair feel shinier and sooooo much smoother! Your hair will be left feeling so much more manageable and polished looking. Its runny texture first means that it spreads heavenly and second that you have plenty using a 10 pence coin size at a time.


If like us you are obsessed with cocoa and rich luxurious butter textures for your gorgeous wave and curl defining butter, you will fall head over heels for the sensorial Biolage R.A.W butter (98% natural). Its creamy nourishing and contouring clean feel formula will make you feel like a million bucks. It is perfect for use on wet hair or for quick easy restyle on dry hair for these lazy Mondays. Say goodbye frizzy and unruly hair!


If like 71% of UKI women* you have fine hair and you have tried countless volume spray and dusts that left your hair greasy and flat on the 2nd day, you probably think that only a new hard core stuff would do the job. Well, do not give up yet! The gorgeous R.A.W matcha green tea Texture Spray ( 99% natural) and the lemony Bodifying Jelly ( 98% natural) will quickly become your secret weapons. First what is fantastic is they can both be used on wet or dry hair for quick, dry feel touch ups. Whilst the spray adds texture and thickness, the jelly adds movement and bounce for enviable looks. These stylers will guarantee lasting volume when paired with the Biolage R.A.W Uplift family.

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Last but definitely not least, if you have frizzy untamed hair needing smoothing and shine you will be mesmerized by the delicious scent and gorgeous silkiness of the 99% natural Biolage R.A.W Recover Frizzy lavender spray. This on the go spray gives you just the smoothness, the manageability and shine that you need in a couple of spritz. It is the perfect low maintenance styling tool to get the job done without the coating and the heavy stickiness of the traditional shine smoothing sprays.


So, what are you waiting to experience THE NAKED TOUCH and #LIVERAW too?

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