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The Biolage Haircare Heroes to Know About

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Feb 282019
By Lisa Haynes
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Get to know the Biolage products causing a stir on the salon shelves

Natural beauty is officially having a moment so it’s no surprise that Biolage is leading the way with professional natural haircare with a conscience. Biolage’s ethos? “Good for hair, good for you, good for the planet.”

Green, fresh and sustainable isn’t a trend for Biolage, it’s a way of life. If you have a client in the chair who’s looking for natural haircare that’s super-effective, Biolage fits the bill (FYI, the R.A.W. formulas are up to 99% natural origin).

With such a wide range, we’ve narrowed down the Biolage heroes that many clients will want/need on their bathroom shelf at home.

These are the haircare products to put on your client’s radar, whatever their concern…

CLIENT SOS: I WANT A SHAMPOO THAT GIVES MY COLOURED HAIR LONGEVITY…

Product prescription: Biolage ColorLast Shampoo

This low pH shampoo will help maintain your colour client’s depth, tone and shine. Think salon-fresh colour for up to nine weeks. Inspired by nature's fade-defying orchid, ColorLast is paraben-free and gently cleanses to prevent any unnecessary stripping, making it ideal for clients who want to hold on to their colour for longer.

CLIENT SOS: I WANT A SPRAY THAT RESCUES MY OVER-PROCESSED HAIR

Product prescription: Biolage KeratinDose Pro-Keratin Renewal Spray

If your client’s hair is damaged and over-processed, it may need a system overhaul to give it some TLC and re-balance the moisture. This paraben-free lotion not only gives hair instant shine and silkiness but it’s leave-in, so fuss-free. Combine with KeratinDose Shampoo and Conditioner and hair can feel up to 90% more conditioned after one application.

CLIENT SOS: I WANT A CONDITIONER THAT HYDRATES MY DRY HAIR…

Product prescription: Biolage HydraSource Conditioning Balm

If your client wants the holy grail of conditioners that hydrates, detangles and adds softness, this is it. A trio combination of HydraSource Shampoo, Conditioning Balm and Leave-In Tonic gives hair up to 15x more hydration after one application. This is the not-so-secret weapon for dry hair that’s also suitable for colour clients.

CLIENT SOS: I WANT A STYLING PRODUCT TO GIVE MY LIMP HAIR A BOOST…

Product prescription: Biolage VolumeBloom Full Lift Volumizer Spray

Plump up the volume on clients with fine hair using this density builder. Inspired by nature’s expanding cotton flower, this super-fine spray adds fullness and movement. How? It multiplies inter-fiber space to stop hair falling flat. For best results, combine with the VolumeBloom Shampoo and Conditioner to give hair up to 70% more volume.

CLIENT SOS: I WANT AN EFFECTIVE SOLUTION TO ELIMINATE MY DANDRUFF…

Product prescription: Biolage ScalpSync Anti-Dandruff Shampoo

Whether it’s ongoing or seasonal, scalp concerns can affect a client’s confidence. Help sort out a flaky scalp and relieve irritation with this hero anti-dandruff shampoo that smells natural, not medicinal. Inspired by the calming properties of mint leaf, the soothing shampoo contains zinc pyrithione to help control the appearance of flakes with continued use.

How To Flaunt The Biolage Favourites

So, you’ve introduced Biolage’s top SKUs to your clients, but what about the salon floor? Follow our tips for showing off the Biolage greats:

1. Lead with the top SKU glorifiers on the top shelf at eye level to attract consumers and display with ‘Try these Biolage favourites…’ merchandising.

2. Display the full ranges associated with the top Biolage SKUs accordingly on the shelves below.

3. Be creative with merchandising model easels per range to add interest and draw in the eye. 

4. Compile top SKU cards for every Biolage favourite so that salon staff are clued up on the ingredients and benefits when recommending to clients.

5. Encourage sales of Biolage ‘packettes’, selling the shampoo and conditioner as a duo for a more effective haircare regime.


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