SUMMER BLONDES

 

 

KEEP YOUR BLONDES COOL AND REFRESHED THIS SUMMER

Festivals, barbeques, beaches – what’s not to like about summer? It’s a great time to show off your hair colour under plenty of sunshine (hopefully!) and we know that this season, the ashy cool American blonde trend is taking over.

This month, we’ll show you our interpretation of the American blonde trend and how you can refresh your lovely blonde tones with Color Sync. Here’s a glimpse of what’s to come!

 

WHAT DOES THE AMERICAN BLONDE TREND MEAN TO US?

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Stephanie Pratt, Matrix Celebrity Blonde Brand Ambassador, wearing the American blonde trend looks created by Global Artistic Director Jamie Stevens.

For us, the American blonde trend is inspired by icy cool tones. But more importantly, it is about being playful, experimental and taking inspiration from iconic blondes. This means you can incorporate other tones into the blonde to refresh the overall look. So, now is your time to shine whether you’re at a wedding, festival, or just chilling at the beach this summer.

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Take our Champagne Rose blonde look as an example. It incorporates the rose gold hair trend with the cool American blonde colour trend to create a luxurious finish.

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Our Two-Timing Blonde look encapsulates the playful spirit of the American LA Glam look, along with the cool vibe of London Undone look of the American blonde campaign.

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If you’re a festival-goer or just feeling adventurous this summer, then our Marine Blonde look is your go-to refresh option! By wearing the latest #WatercolorHair trend with subtle blonde exposures, you’re defying the conventional and making a statement that sets you apart from everyone else.

What these looks have in common is their commitment to shine and care. By using Color Sync to refresh blondes, you are treating your hair to ammonia-free condition and fantastic shine. This in turn makes your hair look healthier and livelier on any colour hair for a great pick me up!

There’s a reason why Color Sync is the perfect partner to SOCOLOR.beauty and COLORINSIDER!

See all the Color Sync Blondes Refresh looks with their techniques in our Tech Book

For more digital assets this month to boost your business, speak with your local Matrix Sales Consultant.

Don’t forget to enter the #MATRIXBLONDEOVER competition for your chance to win £250 worth of vouchers. Blonde refresh looks count as well!