THIS SUMMER, WE’RE GOING FROM #LATOLONDON WITH STEPHANIE PRATT AND JAMIE STEVENS!
It’s the time of year again where going blonder, lighter and brighter are at the top of mind. Matrix has collaborated with Global Artistic Director and trend guru Jamie Stevens to bring the coolest American summer hair trend to the UK.
Staying true to our American heritage, we’re taking you on a journey from #LAtoLondon to bring this trend to life. And who better to partner with than the one and only Stephanie Pratt, an LA-born beauty and TV personality now living in the heart of London.
In the eyes of the trend guru Jamie himself: “The American summer trend is about having that cool, ashy blonde hair. I have created two distinct looks on Stephanie that embody the playful American spirit with the effortless London vibe. So this is the perfect opportunity to bring clients into the salon and dazzle them with the very best of our blondes!”
Both looks hero the new SOCOLOR.beauty Extra.Blonde UL-Ash Violet shade – a fresh addition to the already comprehensive blonde portfolio.
And of course, everyone wants their blonde to last and stay looking fresh. Jamie gives us his top tips on how you can do this:
“The best way to keep your results salon blonde is to use Total Results Hello Blondie Shampoo and Conditioner. It keeps the result looking professional and provides all-round conditioning that your clients will love. Banish unwanted yellow tones with Total Results So Silver Shampoo.”
Keep a watch out on social media throughout the next few months for so much more on #LAtoLondon!
Fancy winning £250 in high street vouchers? Click here for more details on our #MATRIXBLONDEOVER competition